"Every single person willing to take the challenge to live in LA deserves to be a star."

In this intimate brand story film, City Of founder Guillermo Zapata sits down with Axel Axe to peel back the layers of what it means to truly belong to a city. From the late-night "fury" of Buenos Aires to the "hope" of Havana and the "stardom" of Los Angeles, this conversation explores how travel, fashion, and family converge to create a global movement.

In our newest creative collaboration with the dynamic City Of fashion brand, we explore the exhilarating pulse of the city through the eyes of two young lovers. This short fashion film is a kinetic journey, capturing the electric energy of their daring escape against a backdrop of concrete and neon.

We explore the duality of his life: the high-pressure world of Hollywood acting and romance novel modeling, contrasted with the quiet, vulnerable practice of writing poetry.

This isn't just a talk about fame; it’s a conversation about the "Whys" behind our lives and the courage required to "die and be born again" in the pursuit of purpose.

The VM22 is that watch for me. It’s balanced, rugged enough for the set, and refined enough for the studio.

It doesn't just keep time; it’s a physical reminder of the rhythm required for great work.

"City Of" is effectively the merch for the Resilient Dreamer. It’s for the person who, like Guillermo, is willing to be a dishwasher to become an owner.

It’s for the person who understands that the "light at the end of the tunnel" is something you have to carry within yourself before you can wear it on your chest.

Most people recognize Guillermo as the suave, impeccably styled co-owner of West Hollywood’s legendary SUR, or perhaps from his decades of work as an actor. But behind the sharp suits and the celebrity-filled dining rooms lies a story of radical resilience that every entrepreneur and artist needs to hear.

In Hollywood, we talk a lot about "the process"—the thousands of intentional decisions, legal contracts, and technical maneuvers required to bring a vision to life on screen. But recently, I sat down with a man who applies that same level of rigor to something far more consequential: creating human life.

Parham Zar has spent over two decades as the architect behind thousands of families. As the founder of the Egg Donor & Surrogacy Institute (EDSI), he has navigated the shifting tides of an industry that sits at the intersection of cutting-edge medicine, high-stakes law, and raw human emotion.

"If you don't cannibalize yourself, someone else will."

In a town built on gatekeepers and the "pay your dues" mantra, Michael Cioni is a tactical anomaly. He didn’t rise to the top of the film industry by following the rules; he rose by following logic—and being willing to set his current successes on fire to clear a path for what’s coming next. From sitting next to legendary cinematographer Jack Cardiff to selling his Adobe stock at the peak to build a peer-to-peer revolution with Strata, Cioni’s career is a blueprint for Radical Resilience.

In this deep dive, we break down why the "Cloud" is already legacy tech, why the current "cold winter" in Hollywood is a necessary biological weeding of the weak, and why the Greek root of "passion" tells you everything you need to know about the suffering required to build an empire. If you’re waiting for a sign to take a "big leadoff" away from the safety of the base, this is it.

Most people spend their entire lives learning how to earn money, but they never spend a single day learning how to protect it.

I sat down with Mark Lewis, a master of corporate strategy and asset protection, to discuss a reality that hits me deep. As an immigrant who escaped communism with $70 in my backpack, I came to America to build a legacy. But as Mark pointed out in our conversation, if you don't understand the "Rules of the Game," the system is designed to keep you in a cycle of "legal theft."

Here is the breakdown of how to move from a "sharecropper" to a true entrepreneur.

Years ago, when I first landed in LA, our mutual friend Abraham told me, "You have to meet Jett. He’s doing something insane with cameras." When I walked into his studio and saw what he was building with ALPHAGVRD, I didn’t just see "stickers." I saw a movement. I saw a guy who looked at a hundred-year-old industry and said, "Why can't we express ourselves?"