The AI Execution Layer Bringing Health Abundance
When Omri Yoffe walked onto our studio set, I immediately flashed back to the very first time we met in person in Tel Aviv. He had walked into a room full of his team members, saw me, lit up, and immediately went in for a hug. Right then, my respect for him skyrocketed. I already knew what he had built on paper, but seeing how down-to-earth he was—and how deeply he cared for his people—showed me who he really was.
Now, sitting across from him in front of our cameras, I wanted to strip away the usual corporate buzzwords. Omri is the founder and CEO of Vi.co, the healthcare enterprise AI execution layer that recently crossed a $1.64 billion valuation.
Navigating Hollywood and Raising Honorable Men
We spent a lot of time talking about who you can actually trust. Alejandro doesn't mince words. He introduced me to a phrase his grandma used to say: Plato de Lengua —"a plate of tongue." It’s his way of describing people who are all talk and no action.
In Hollywood, "words are cheap." Alejandro’s perspective was a wake-up call for me. He leads by a code of honor that feels almost ancient. If he says he’ll be there, he’s there. He doesn't make excuses, and he expects the same from his four sons and his business partners. It reminded me that despite all the 8K cameras and AI tools we use, the only thing that actually builds a bridge in this town is a man’s word.
SCALING TO UNICORN STATUS
In the high-stakes world of Enterprise AI, there is a distinct difference between "speculation" and
"revenue." While the Silicon Valley echo chamber is often filled with talk of valuations and burn
rates, Spencer Honeyman, the Chief Revenue Officer of Vi.co (V), has been quietly building a
generational company focused on one thing: ROI.
The Architecture of Intent: Navigating the Business of Life with Parham Zar
In Hollywood, we talk a lot about "the process"—the thousands of intentional decisions, legal contracts, and technical maneuvers required to bring a vision to life on screen. But recently, I sat down with a man who applies that same level of rigor to something far more consequential: creating human life.
Parham Zar has spent over two decades as the architect behind thousands of families. As the founder of the Egg Donor & Surrogacy Institute (EDSI), he has navigated the shifting tides of an industry that sits at the intersection of cutting-edge medicine, high-stakes law, and raw human emotion.