taking control of time
"As a creator, my day isn't defined by a 9-to-5. It’s defined by moments of flow—those hours where the rest of the world fades and the project takes over.”
But 'flow' can’t be my default setting.
To be productive, I have to ruthlessly protect my time.
Axel Axe on set of his podcast in Hollywood, California
PERFORMANCE & ELEGANCE
"For me, the VM22 isn't just about aesthetics (though it’s stunning). It’s about utility. As a filmmaker and a podcaster, I’m constantly looking for a balance between rugged durability and refined presence. The VM22 finds that exact sweet spot. It doesn't scream for attention, but its structure speaks to a thoughtful design philosophy.
When I’m in the editing bay or holding a camera, I don't want a watch that feels delicate.
The VM22 has a substance to it. When I feel its weight on my wrist, it’s a physical reminder that I am on the clock, and the work matters.
“It’s all about building a rhythm. A great conversation has a cadence, a flow, and so does a productive day.””
LONG TERM THINKING
I have spent some time learning about watches. Never really finding something that really spoke to me. On one hand I see why people would want a Rolex, and I went down that path for a while, but I also felt like it wasn’t true to myself. I felt like I was trying to get a status symbol to impress others, instead of finding a piece that really spoke to me.
I was doing some research and watching a YouTube video from Nico Leonard I was impressed by a new up and coming brand called Via Mon.
This partnership is more than me being 'the face' of a product. It's about aligning with values I believe in.
The VM22 isn’t a statement piece for special occasions. It’s the watch for every other moment. The moments of focus, the moments of planning, and the hours of hustle that nobody sees, but that make the final product possible.
It’s my reminder that every second matters.
“There is a lot of uncertainty in our lives, but we cannot be afraid to get out there and reach for the unknown.”
As a creator, my most valuable resource isn't gear or ideas—it’s time. Protecting it is essential.
When I solidified my long-term partnership with @ViaMonWatches, I wanted a timepiece that was more than an accessory. I needed a daily constant.
The VM22 is that watch for me. It’s balanced, rugged enough for the set, and refined enough for the studio. It doesn't just keep time; it’s a physical reminder of the rhythm required for great work.
This isn't about luxury; it’s about alignment.
