The Story Behind ‘The Clouds’
The city of Buenos Aires is the perfect visual backdrop to embark in a cinematic project that is built on pure atmospheric tension: the highly anticipated film, The Clouds.
Behind the Lens with Guillermo Zapata
"Every single person willing to take the challenge to live in LA deserves to be a star."
In this intimate brand story film, City Of founder Guillermo Zapata sits down with Axel Axe to peel back the layers of what it means to truly belong to a city. From the late-night "fury" of Buenos Aires to the "hope" of Havana and the "stardom" of Los Angeles, this conversation explores how travel, fashion, and family converge to create a global movement.
ESCAPE WITH ME
In our newest creative collaboration with the dynamic City Of fashion brand, we explore the exhilarating pulse of the city through the eyes of two young lovers. This short fashion film is a kinetic journey, capturing the electric energy of their daring escape against a backdrop of concrete and neon.
Sex & Oatmeal
We explore the duality of his life: the high-pressure world of Hollywood acting and romance novel modeling, contrasted with the quiet, vulnerable practice of writing poetry.
This isn't just a talk about fame; it’s a conversation about the "Whys" behind our lives and the courage required to "die and be born again" in the pursuit of purpose.
taking control of time
The VM22 is that watch for me. It’s balanced, rugged enough for the set, and refined enough for the studio.
It doesn't just keep time; it’s a physical reminder of the rhythm required for great work.
CIty of Stars
"City Of" is effectively the merch for the Resilient Dreamer. It’s for the person who, like Guillermo, is willing to be a dishwasher to become an owner.
It’s for the person who understands that the "light at the end of the tunnel" is something you have to carry within yourself before you can wear it on your chest.
Die and Be Born Again
Most people recognize Guillermo as the suave, impeccably styled co-owner of West Hollywood’s legendary SUR, or perhaps from his decades of work as an actor. But behind the sharp suits and the celebrity-filled dining rooms lies a story of radical resilience that every entrepreneur and artist needs to hear.
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Actors
- Oct 11, 2026 From German Influencer to Hollywood Lead
- Aug 22, 2026 From Med School Dropout to Sunset Boulevard: Jason Salvatore Cohen on the Reality of Hollywood
- Aug 22, 2026 Brittany Marsicek on Rom-Com Realism and 10-Year Relationships
- Apr 24, 2026 Resilience, Faith, and the "Butterfly Moment"
- Apr 10, 2026 How to Reprogram Your Subconscious Mind for Peak Performance
- Apr 3, 2026 Behind the Lens with Guillermo Zapata
- Mar 20, 2026 ESCAPE WITH ME
- Mar 11, 2026 Sex & Oatmeal
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Business
- Aug 22, 2026 What To Do When Someone Betrays You
- Jun 2, 2026 The Multi-Platform Playbook
- May 29, 2026 The Anatomy of a High-Converting Brand Campaign
- May 22, 2026 The AI Execution Layer Bringing Health Abundance
- May 3, 2026 Navigating Hollywood and Raising Honorable Men
- Apr 27, 2026 SCALING TO UNICORN STATUS
- Feb 19, 2026 The Architecture of Intent: Navigating the Business of Life with Parham Zar
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Mindset
- May 22, 2026 The AI Execution Layer Bringing Health Abundance
- May 3, 2026 Navigating Hollywood and Raising Honorable Men
- Apr 27, 2026 SCALING TO UNICORN STATUS
- Apr 24, 2026 Resilience, Faith, and the "Butterfly Moment"
- Apr 10, 2026 How to Reprogram Your Subconscious Mind for Peak Performance
- Mar 1, 2025 Becoming a father
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Hollywood
- Oct 11, 2026 From German Influencer to Hollywood Lead
- Aug 22, 2026 What To Do When Someone Betrays You
- Aug 22, 2026 From Med School Dropout to Sunset Boulevard: Jason Salvatore Cohen on the Reality of Hollywood
- Aug 22, 2026 Brittany Marsicek on Rom-Com Realism and 10-Year Relationships
- Mar 20, 2026 ESCAPE WITH ME
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Performance
- May 22, 2026 The AI Execution Layer Bringing Health Abundance
- May 3, 2026 Navigating Hollywood and Raising Honorable Men
- Apr 27, 2026 SCALING TO UNICORN STATUS
- Apr 24, 2026 Resilience, Faith, and the "Butterfly Moment"
- Apr 10, 2026 How to Reprogram Your Subconscious Mind for Peak Performance
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Writers
- Apr 24, 2026 Resilience, Faith, and the "Butterfly Moment"
- Apr 10, 2026 How to Reprogram Your Subconscious Mind for Peak Performance
- Apr 3, 2026 Behind the Lens with Guillermo Zapata
- Mar 11, 2026 Sex & Oatmeal
- Relationships
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Entrepreneurship
- Jun 2, 2026 The Multi-Platform Playbook
- May 29, 2026 The Anatomy of a High-Converting Brand Campaign
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Fashion
- Mar 20, 2026 ESCAPE WITH ME
- Mar 6, 2026 taking control of time
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media
- Jun 2, 2026 The Multi-Platform Playbook
- May 29, 2026 The Anatomy of a High-Converting Brand Campaign
- Health
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Marketing
- Jun 2, 2026 The Multi-Platform Playbook
- Medical
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Watches
- Mar 6, 2026 taking control of time
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acting
- Oct 11, 2026 From German Influencer to Hollywood Lead