Navigating Hollywood and Raising Honorable Men
We spent a lot of time talking about who you can actually trust. Alejandro doesn't mince words. He introduced me to a phrase his grandma used to say: Plato de Lengua —"a plate of tongue." It’s his way of describing people who are all talk and no action.
In Hollywood, "words are cheap." Alejandro’s perspective was a wake-up call for me. He leads by a code of honor that feels almost ancient. If he says he’ll be there, he’s there. He doesn't make excuses, and he expects the same from his four sons and his business partners. It reminded me that despite all the 8K cameras and AI tools we use, the only thing that actually builds a bridge in this town is a man’s word.
Sex & Oatmeal
We explore the duality of his life: the high-pressure world of Hollywood acting and romance novel modeling, contrasted with the quiet, vulnerable practice of writing poetry.
This isn't just a talk about fame; it’s a conversation about the "Whys" behind our lives and the courage required to "die and be born again" in the pursuit of purpose.
taking control of time
The VM22 is that watch for me. It’s balanced, rugged enough for the set, and refined enough for the studio.
It doesn't just keep time; it’s a physical reminder of the rhythm required for great work.
CIty of Stars
"City Of" is effectively the merch for the Resilient Dreamer. It’s for the person who, like Guillermo, is willing to be a dishwasher to become an owner.
It’s for the person who understands that the "light at the end of the tunnel" is something you have to carry within yourself before you can wear it on your chest.
Die and Be Born Again
Most people recognize Guillermo as the suave, impeccably styled co-owner of West Hollywood’s legendary SUR, or perhaps from his decades of work as an actor. But behind the sharp suits and the celebrity-filled dining rooms lies a story of radical resilience that every entrepreneur and artist needs to hear.