Behind the Lens with Guillermo Zapata
"Every single person willing to take the challenge to live in LA deserves to be a star."
In this intimate brand story film, City Of founder Guillermo Zapata sits down with Axel Axe to peel back the layers of what it means to truly belong to a city. From the late-night "fury" of Buenos Aires to the "hope" of Havana and the "stardom" of Los Angeles, this conversation explores how travel, fashion, and family converge to create a global movement.
ESCAPE WITH ME
In our newest creative collaboration with the dynamic City Of fashion brand, we explore the exhilarating pulse of the city through the eyes of two young lovers. This short fashion film is a kinetic journey, capturing the electric energy of their daring escape against a backdrop of concrete and neon.
Sex & Oatmeal
We explore the duality of his life: the high-pressure world of Hollywood acting and romance novel modeling, contrasted with the quiet, vulnerable practice of writing poetry.
This isn't just a talk about fame; it’s a conversation about the "Whys" behind our lives and the courage required to "die and be born again" in the pursuit of purpose.
taking control of time
The VM22 is that watch for me. It’s balanced, rugged enough for the set, and refined enough for the studio.
It doesn't just keep time; it’s a physical reminder of the rhythm required for great work.
CIty of Stars
"City Of" is effectively the merch for the Resilient Dreamer. It’s for the person who, like Guillermo, is willing to be a dishwasher to become an owner.
It’s for the person who understands that the "light at the end of the tunnel" is something you have to carry within yourself before you can wear it on your chest.
Die and Be Born Again
Most people recognize Guillermo as the suave, impeccably styled co-owner of West Hollywood’s legendary SUR, or perhaps from his decades of work as an actor. But behind the sharp suits and the celebrity-filled dining rooms lies a story of radical resilience that every entrepreneur and artist needs to hear.
Turning Pain into Power: A Blueprint for Resilience and Brotherhood
In the latest episode of The Axel Axe Show, host Axel and guest Reginald Stalling deliver a raw, unfiltered masterclass on what it means to rebuild a life from total wreckage.
This isn't just a conversation about hardship; it is a strategic breakdown of how to engineer a "high-level" mindset when the world decides to pull the rug out from under you.