Simon Bird’s YouTube channel has all the makings of a breakout success. With over 140 videos, a mix of business insights, entrepreneurial interviews, and a knack for engaging content, he’s already got the foundation laid. But here’s the thing: even a solid channel can level up with a few smart tweaks.

If I had 30 days to transform Simon’s platform, I’d focus on sharpening his branding, refining his content strategy, and optimizing every detail from thumbnails to editing. Let’s dive into exactly what I’d do—and why it could skyrocket his growth.

I used to think being poor was about how much money you had—or didn’t have. Growing up in Havana, Cuba, frugality was survival. When I moved to America at 21, that didn’t change right away. At 25, I had more money than ever, but I was still hunting for $7 pants at Goodwill and a $10 backpack at Ross. I’d brag about it, too—like it was some badge of honor. Then I realized: I wasn’t poor anymore, but I was still acting poor. Feeling poor. It wasn’t my wallet holding me back—it was my mind.