Who is Alana Stott? She is the founder of several brands that empower women and children to live their best lives. Alana is a multi-faceted entrepreneur, author, and philanthropist. Alana started She Who Dares in 2018, inspired by the motto of the UK Special Forces, 'He who dares wins.' She wanted to create a brand that represented the idea of being feminine and tough. In July 2023, Alana will release her book under the same name, along with a range of products that embody the brand's core values. At the heart of all of Alana's businesses are her core values of femininity, toughness, integrity, respect, kindness, and always giving back. Alana's authenticity and personal experience in all that she says and does make her brands stand out from the competition. Her mission is to show that women can do it all and that anything is possible when we lead with our strengths and never give up.