"City Of" is effectively the merch for the Resilient Dreamer. It’s for the person who, like Guillermo, is willing to be a dishwasher to become an owner.

It’s for the person who understands that the "light at the end of the tunnel" is something you have to carry within yourself before you can wear it on your chest.

Most people recognize Guillermo as the suave, impeccably styled co-owner of West Hollywood’s legendary SUR, or perhaps from his decades of work as an actor. But behind the sharp suits and the celebrity-filled dining rooms lies a story of radical resilience that every entrepreneur and artist needs to hear.